Understanding Business Innovation

Growth through innovation. It’s the purest and most satisfying feeling in business. Analysts praise it. Customers adore it. Employees crave it. Investors reward it. Competitors covet it.

Kennesaw State University’s new business innovation mobile-learning programs will help you create innovations that delight customers and drive revenues. The program offers practical knowledge, backed by research, proven in practice, at your fingertips, 24/7.

View the Understanding Business Innovation Program Tour...

A Digital Badge Mobile-Learning Program

The Digital Badge in Understanding Business Innovation program integrates innovation principles and tools with gamified mobile learning that educates and entertains. As you conquer quests, tackle challenges and climb levels, you will engage with collaborators who will help you transform your new ideas into new products and services.  You will learn how to…

• Launch innovations that delight customers and leave competitors saying: “How do they do it?"
• Innovate to create value that drives profits and loyalty
• Map an emotional interface strategy for every touch point
• Prototype new products and new business models
• Play a lead role in building an innovative culture
• Apply the most popular innovation frameworks
• Achieve world-class rates of innovation

Your Digital Badge Guides

The Understanding Business Innovation mobile-learning program is designed and taught by innovation educators and practitioners. 

• 

  Steve Olson, Ph.D.

  A Clinical Associate Professor and Executive Director of the Center for Innovation Excellence in the Michael J. Coles College of Business at Kennesaw State University. Steve is an award-winning teacher specializing in leadership, innovation, and ethics. He is the Lead Guide for the Understanding Business Innovation mobile-learning program. Steve earned his Masters Degree from Yale and his Ph.D. from Emory University. He has extensive experience in training and coaching executives on innovation, leadership, and corporate responsibility. His clients include Cox Enterprises, Panasonic Automotive Systems, WellStar Health System, Regions Bank, and the U.S. Marine Corps, to name just a few.
• 

  Everett Darby, MBA

  Former head of innovation for The Coca-Cola Company, North America and a Principal at Growth River Consulting. Everett's expertise is in the areas of innovation, leading change, and developing high-performance teams. His work centers on developing business leaders who drive innovation and lead change in ways that generate profitable and sustainable growth. Everett, in partnership with Steve Olson and others, played a key role in developing the Certified Professional Innovator (CPI) program that helps business leaders reach their fullest potential as innovators and change-makers. He earned his MBA from the Olin Business School at Washington University in St. Louis.
• 

  Neale Martin, Ph.D.

  Author and expert in consumer behavior, customer satisfaction, and bridging the gap between new technologies and markets. Dr. Martin is the author of Habit: The 95% of Behavior Marketers Ignore and a popular keynote speaker and consultant to major food, pharmaceutical and communications companies. He pioneered the idea that marketing theories and models are wrong because they are based on a flawed assumption, that consumers make rational and conscious decisions. Dr. Martin specializes in market research design and implementation, new product development, and brand messaging. He earned his Ph.D. in Marketing from the Georgia Institute of Technology.

New Innovation Belt Programs

Enrolling in the Understanding Business Innovation mobile-learning program is also the starting point for earning an Innovation White Belt, Green Belt, or Black Belt certification. And, if you like to think BIG, then you can also complete an innovation project and earn the Certified Professional Innovator (CPI) designation. The infographic below describes your innovation certification options.

Download the Infographic

Earn a New Business Credential                             

The Michael J. Coles College of Business, recognized as leaders in higher education innovation, is paving the way again. 

Digital badges are the new credential for validating knowledge and know-how among business doers. Earn the new micro-credential for today’s LinkedIn world.

Invest in your future! The Understanding Business Innovation mobile-learning program is only $395 per person, an introductory price. Tap or click the "Register Here" button below to access the KSU digital badge shopping cart website where you can download a brochure, request a demo, or complete the online registration process.

  

Next Steps

To enroll in the Business Innovation mobile-learning program, use the following contact information:

• Dan Stotz, MS
  •  Executive Director of Executive Education Programs
  • Michael J. Coles College of Business, Kennesaw State University
• Phone: 470-578-3685
• Email: dstotz@kennesaw.edu