Account Management

What is the fastest way to increase revenues and profitable growth? It's not client acquisition, it's client retention. And improving client retention requires a formal and disciplined account management process.

Kennesaw State University’s new account management mobile-learning program will help you drive significant increases in both client satisfaction and client retention. The program offers practical knowledge, backed by research, proven in practice, at your fingertips, 24/7.

Experience a sample instructional video from the Account Management program...

Digital Badge in Account Management

The Digital Badge in Account Management program integrates the Clients for Life® principles and tools with gamified mobile learning that both educates and entertains. Discover what world-class account managers know and use every day, and how they keep the clients that they have worked so hard to get. You will learn how to…

  • Apply the Attitude and Action™ principles for understanding and managing client expectations
  • Design and lead an Expectations Session™ with key clients
  • Use the Web of Influence® method for mapping relationships
  • Effectively communicate and connect with clients
  • Implement the RevelationX™ Service Life Cycle method
  • Build and nurture authentic business relationships
  • Achieve world-class client retention rates
Click Here for a Downloadable Brochure

Your Digital Badge Guides

The Account Management mobile-learning program is designed and taught by world-class account management and client retention practitioners.


  • Dean Shwaig

    Kathy Schwaig, Ph.D.

    Dean and Dinos Eminent Scholar Chair of Entrepreneurial Management and Professor of Information Systems in the Michael J. Coles College of Business at Kennesaw State University. Dr. Schwaig is an authority on the topic of information privacy and policy formulation and earned her Ph.D. in Management Information Systems from the University of South Carolina. Always a lifelong learner, she is currently pursuing a Masters in Liberal Arts at John Hopkins University. Dr. Schwaig is the recipient of the Oscar Burnett Award for Distinguished Achievement in Business from the Morris Brown College Foundation as well as the Cobb Executive Women's Glass Ceiling Award.

    • John Gamble

      John Gamble

      Founder of Tenacity, Inc. and co-creator of the Clients for Life® client retention process. For 30 years, John has been helping services management companies increase profitability by dramatically improving client retention rates. John founded the company in 1986 shortly after serving as Vice President of Marketing for the Healthcare Nutrition Services division of Aramark Corporation. While at Aramark, John was challenged by a lack of available third party consulting expertise to help service companies stem client attrition and improve relationships with existing clients so he developed the Clients for Life client retention process to fill this void. Today, John is widely regarded as one of the nation’s leading authorities on client retention.

      • Steve Wurzbacher

        Steve Wurzbacher

        A Principal in Tenacity, Inc. and co-creator of the Clients for Life® client retention process. Steve joined Tenacity in 1994, after serving in senior sales, marketing and development roles at Procter & Gamble and Aramark. Steve joined Aramark’s Healthcare Division in 1984 as Vice President of Sales. John joined the company a few months later. Together, they came to the inevitable conclusion that “You simply can’t sell your way out of a client retention problem.” Their subsequent focus on client retention has saved Tenacity’s clients hundreds of millions of dollars by reducing attrition and creating loyalty.

        Mobile Learning on a Gamification Platform

        We’re never more serious than when we play. Kennesaw State University has partnered with Jubi, the innovative company that is reinventing business learning. The Jubi gamification platform makes learning fun, engaging—and, well, jubilant.

        Earn a New Business Credential

        Account Management Badge


        The Michael J. Coles College of Business, recognized as leaders in higher education innovation, is paving the way again. Digital badges are the new credential for validating knowledge and know-how among business doers. Earn the new micro-credential for today’s LinkedIn world. Think different. Learn different. Be different.

        Next Steps

        To enroll in the Account Management mobile-learning program, use the following contact information:

        • Dan Stotz, MS
          • Executive Director of Executive Education Programs
          • Michael J. Coles College of Business, Kennesaw State University
        • Phone: 470-578-3685
        • Email: